“On Spotify, advertisers have the opportunity to connect these uniquely engaged audiences with visual formats in the foreground and audio in the background on one single platform. “With our strong audio content and ubiquity strategy, Spotify is at the heart of Gen Zs and millennials in this region,” said Sea Yen Ong, Spotify Head of Sales, SEA. Last week, our advertising leaders joined together in Singapore for a four-day experience to set the stage for new and relationships and grow existing ones with advertisers in Southeast Asia. One region of focus is Southeast Asia (SEA), the second-fastest-growing region globally in terms of internet users (source: eMarketer, Southeast Asia Digital Users Forecast 2022). Spotify’s advertising business has grown tremendously over the past few years -and our geographic footprint has expanded to match.
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